Addressing a group of the industry’s finest, I was slightly surprised to find that the knowledge and participation levels re blogging was well, a tad lower than I’d expected (amongst some client middle management it’s alarmingly non-existent). Maybe in my enthusiasm for blogging, I’ve lost some perspective so it’s a relief to find this pointer from Tom Murphy to a great (and subtly self-promoting) article on Inc.com by Geri Denterlein.

Only bit from Geri that didnt work for this Gerry, was letting the clients set the ‘theme’ for the PR strategy; experience suggests that when it comes to stakeholder/mass med exposure, the conceptual theme may be suggested by clients, yet the executional melody should be played by the consultants.