From enterpriseweb2.com

And these are my comments: “Intriguing post; surely only works in ‘one off’ crisis situations, like when someone ill-advisedly shoots their mouth off? Won’t fly, for eg, in situ’s where the crisis develops and unfolds such as an outbreak of fatal food contaminations, enviro crises or extensive product recalls (like Pan Pharmaceuticals downunder here in Australia). apart from that, don’t feel easy with step 5 (imagine that info getting taped or leaked to the media, eh?). Agree with u both that Don should have apologised sincerely then kept schtum, tho.