If you’ve read my PR Disasters book, you’ll remember the case study about P&G trying to manage damaging rumours of its alleged Satanism. In an update to the story, News Ltd is reporting how execs from rival company Amway may be forced to pay US$20mill in compensation for their role in spreading the rumours. This case has bedevilled P&G for decades, when people said that their logo showed the 666 mark of the beast, and was a covert sign that the devil had made a corporate acquisition; and people believed this and voted with their wallets!!
