Wal-Mart employee fired in PR bugging investigation

Speaking recently in Sydney, I briefed a business audience on some of the new rules of reputation management, and the new breed of reputational threat. I detailed how PR people are increasingly the target of ‘pretexting’ or ‘phone screwing’, given their role as conduits of information between celebs, influential organisations and, of course, the media. Now Wal-Mart has fired an employee for intercepting messages between the company’s PR reps (not confirmed if it was its PR advisers Edelman) and the New York Times. Echoing the Hewlett Packard boardroom spying furore, Wal-Mart has condemned the practice as the work of a rogue individual and apologised to the NYT, tho this is the latest in a string of PR disasters for the often under seige retailer.

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One thought on “Wal-Mart employee fired in PR bugging investigation

  1. Update; Edelman online PR staffer, Marshall Manson, contacted me to say that it was a Wal-Mart PR in-houser who was intercepted, not an Edelman employee. Thanks Marshall.

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