The Denial Machine

Screened on SBS the other night, the above-titled documentary from CBC in Canada, called into question the repute of PR outfit APCO worldwide; said they were in the business of recruiting ‘tame scientists’ to repute conventional science wisdom on issues like tobacco-related cancer and global warming. The ony positive PR came from a Canadian PR exec called Jim Hoggan, who was campaigning to out the practice. Great work Jim; tho isnt that the job of the official PR associations?

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