BBC Five Live & Dr Pepper graveyard PR stunt

Anita Anand’s late night show interviewed me over the PR disaster involving the Cadbury/Dr Pepper graveyard coin hunt; if I ever find the link will put it here if you want to listen. Good precis from The Guardian.

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Google+ account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Connecting to %s

%d bloggers like this:

PR Disasters