$2.5m for campaign almost everyone hates

In About Advertising (via Mark Borkowski) I read that Turner Broadcasting and Interference are paying $2mill to cover the costs of the Boston police and state agencies after their bombscare marketing stunt. The reparations will likely be split between Boston and surrounding counties, with the other half towards homeland security. Some may claim that the $2.5mill total spend was worth the national coverage; content analysis of said col centimetres and reputational damage may paint a different story.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s