$2.5m for campaign almost everyone hates

In About Advertising (via Mark Borkowski) I read that Turner Broadcasting and Interference are paying $2mill to cover the costs of the Boston police and state agencies after their bombscare marketing stunt. The reparations will likely be split between Boston and surrounding counties, with the other half towards homeland security. Some may claim that the $2.5mill total spend was worth the national coverage; content analysis of said col centimetres and reputational damage may paint a different story.

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