When a legal move isn't a good PR one

Kenneth Nguyen, legal affairs reporter at The Age echoes my take on decision by retailer David Jones to sue over ‘corporate pedophilia’ allegations. As a postscript to Kenneth’s piece, maybe he could read ‘Public Relations Disasters’ for the Abercrombie & Fitch case study from the USA; huge shareholder and customer fallout following sustained media coverage (and accompanying opinions, speculation and editorialising) of issue.

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