Chocolate makers bar ads to under-12's

February 6, 2007 / Gerry

News from the auld country – Glasgow Herald – suggests that Mars has volunteered to stop marketing directly to pre-high school kids; a proactive PR step given widespread concerns over childhood obeisity.

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PR Disasters

PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker.

Chocolate makers bar ads to under-12's

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