Tuesday 20th Feb, I’ll be speaking about personal PR disasters at Sydney’s American Club, and looking at how this impacts on the profession’s reputation. In looking at the causes of personal PR disasters, the role of authors/bloggers (like me), client organisations, competitors, employees and journalists also come under the spotlight. And with news of the new ‘wikileaks’ site, I guess that’ll figure for a mention, too. While the PRIA cops some flak (soft targets usually do), you gotta give ’em credit for being open enough to put this Scots-Aussie cat among the PR pidgeons. Looking forward to sharing my Arbroath smokies and porridge with the attendees.