After Trevor Cook’s initial post, Bob Crawshaw of Maine St Marketing informs me:
The scheme has attracted a great response from PR professionals keen to help not for profits in times of emergencies. In fact the scheme has been oversubscribed by 250%. The next steps include briefing those who have volunteered, assigning them to not for profit hosts and helping communicators and host organisations developarrangements to make the best use of the skills of the PR volunteers during emergency situations.
What does the response tell us about Australian PR practitioners?, Bob asks and replies: When the chips are down in a crisis, they are keen to lend their professional skills to help out their communities. Thanks to Bob (and PRIA) for promoting this initiative.