PRIA reports on a cracking CSR initiative for the PR industry. PR volunteers are being called on to give of their skills and expertise in support of the bushfire and other natural disasters. The scheme mirrors a similar PRSA initiative and offers us a chance to give something back to the broader community. You gotta be based in/near Canberra to be involved, but hopefully will spread to other states and we can all do our bit for the people who need it, and for our profession as a whole.