Business scribe Leon Gettler has chipped in a few other nominations for the 2006 Awards: his list includes, Ch9 supremo Eddie Maguire ‘boning’ female talent, ABC paying-for then shying-away from the controversial ‘Jonestown’ book, Telstra’s sodden Sol Trujillo and, among others, dishevelled Danny DeVito. Ta, Leon, nice blog, too.
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PS, I’m inspired to add Paris, Britney and Naomi (Campbell & Robson) as well as FEMA.
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The Hewlett Packard spy scandal was perhaps the top PR disaster not just because how poorly HP communicated once the scandal broke, but because PR’s total absence “from the table” allowed the ill-fated scheme to be launched in the first place. More on this at http://jon8332.typepad.com/force_for_good/
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Former Judge Marcus Einfeld has to be a contender. Suggesting that dead people were driving his car when a multitude of traffic and parking offenses occured is up there with obtaining a doctorate by mail order. His un-listened to PR flaks must have been relieved when he let them go!
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Jon; lots of evidence of how PR disasters occur when there’s a strategic PR vacuum (OJ’s doomed If I Did It book, for eg). And yes, Linda, speaking ill of the dead (even if suggesting they were having a post-mortem drive), is a real no-no. Pity, too, that this may be how the eminent Einfeld may be remembered in long term!
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