Golf course scores with PR initiative (writes Herald Diary)

Not rocket science, but a really nice PR initiative to help name a new course in the home of golf (St Andrews, Scotland). Tried and tested, too; ask golfers from all over the world to send in entries helps publicise and raise awareness. And when you find your winner or top three or five or ten, you get another bite at the publicity cherry. I no longer play golf, but did record one of my two ‘holes-in-one’ at the 9th at The Dukes Course in St Andrews. Was a 5-iron on a still summer’s night, the shadows were long and a lone bird serenaded the…..zzzzzzzzz

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