What’s a comedy second stringer to do after his rage-aholic, racist outburst-cum-PR disaster? Despite what looked like a genuine (certainly unscripted) mea culpa on Letterman and with the support of Seinfeld (who ambiguously dubbed it ‘a horrible, horrible mistake’), Richards is still gettin’ no love from his stakeholders. Again, the flack(s) have gone to ground.
The solution Cosmo? Call fading English soccer supremo Big Ron Atkinson (who’s not a racist either!!). He has recovered some career ground after using the ‘N’ word towards French soccer star Marcel Desailly, unknowingly broadcasting it on air (see Talespin PR Disasters). Since then, Big Ron’s tentative comeback involves a documentary about racism (regret, responsibility and remedial action all-in-one), a stint as a soccer pundit in Ireland and a TV show called “Excuse My French’. Apparently, tho, Ron missed out on a managerial job with Trinidad & Tobago due to player unease about his ‘attitudes’. Thanks Wiki.