PR; a new kind of ventriloquism?

Channel 7 LogoThanks to Ch7 Weekend Sunrise and the (Mark) Riley Diary for this PR ‘word up’. The Shadow Treasurer – Wayne Swan – was filmed addressing the media on the steps at Canberra. He was eloquently attacking the government eco-credentials saying their “global warming policies could be written on the back of a postage stamp”. As Wayne waxed, his Press Secretary – standing behind his shoulder – could be seen moving his lips in exact synch with his boss (maybe willing him to get it exactly right?). Media advisors beware; surely our safest position is behind the cameras, not directly in their line of vision?

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