PR disasters-a-plenty

I recently warned of the PR perils of speaking in public.

Now, following Pope Benedict’s public speaking furore, Australian Islamic cleric Sheikh Hilali has created a PR storm over his Ramadan sermon, metaphorically – and, come on, a tad insensitively – comparing women to uncovered meat and implying they were largely the catalysts for rape. How, I wonder, when you’re writing a speech or sermon, might you imagine that these kind of comments will be profiled by the media, and interpreted by any audience in a world that feasts on any public pronouncement or utterance?

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