Urban Myths and PR

‘Can Keith Urban come back from this reputational disaster?’, the Daily Telegraph asked me yesterday.

Sheez; thought I was more eloquent when I did the telecon interview, and also emphasised the point (omitted) that reputation is a double-edged sword – it’s the currency that helps anyone ‘do business’ and its also the rod for their backs if they fall below their own excellent standards (which, in turn, becomes the expectations of their stakeholders or, in Keef’s case, his fans).

Best wishes to Mr Urban (would love to play guitar like him for just one night!) and Nicole for a successful recovery.

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