PR vs Profit

The Sydney Daily Telegraph’s Viva Goldner has done a piece on the PR fallout that may follow Qantas’ decision to offshore 300 IT jobs.

Asked for my opinion as to the reputational side of things, I pointed out that there’s prob been a calculated trade off in this case (short term PR vs profit). The quest for business profitablity is more pressing that being a full time people pleaser (answering to the shareholder ‘public’ sees to that). For me, while the airline may cop some short term flak for giving (just 300 for now) jobs to non-Aussies, the bulk of consumers will simply get over it. In a national duopoly, it’s not like consumers are motivated enough to boycott a company that they depend on for transport and mobility.

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