The Saturday morning business brekkie show, Saturday Extra, invited me in last week to discuss my ‘Public Relations Disasters’ book, vis-a-vis the increasingly difficult nature of managing reputations in the internet age.
The host, Geraldine Doogue, seemed genuinely interested and drilled me for some of the more ridiculous and funny PR disasters I’d written about.
You can have a listen in realmedia over on ABC’s Saturday Extra site
See if you can spot the mis-spelling.
