Seems like many companies are unwilling to learn from the mistakes of their predecessors. In Melbourne, Lee Jeans is under PR fire for an outdoor billboard that depicts a teenage girl in what’s been lambasted as a sexually available pose. Nationally, family homewares retailer Target, is under fire for selling padded bras for girls as young as 6 (which beats the old Abercrombie & Fitch 10-year old’s G-string by a mile!!).
So, is Lee just appealing to the lowest common denominator or trying to create more brand awareness by causing a stir? Is Target totally wide of the mark, or just dumb for failing to consider protective parent sentiment? I know where I stand.