Aug
24
The worst PR pitch ever?
Filed Under Botched PR jobs, Business, Internet Public Relations, Media, Online, Public Relations, Public Relations practice, Services
The ole jargonmeister and journalist Simon Sharwood alerted me to this botched PR job from a company called ásiarelease´. Worse still, this outfit, promising targeted online news distribution, was formerly PRWebAsia, its website claims. Here´s a quote from their site:
“We precisely target the right media for you in the right countries in the right language – and at the right price. Or, we can distribute information to your own lists with delivery reports.” (Or we can spam and irritate Australian journalists). Simon´s gripe is that this company has been distributing press releases to a wide variety of Australian IT media. The releases have almost zero relevance to Australian audiences. So, news dissemination or international spam, we´re left to wonder?
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