Oct
20
PR disaster for journalism, as YesMen hijack Chamber of Commerce brand
Filed Under Business, Corporates, Media, Naughty Public Relations agencies, Politics, Public Relations, Public Speaking, Services
(From HuffPost) Reputation hijackers, The Yes Men, have taken credit for a prank in which they posed as Chamber of Commerce officials pushing for comprehensive climate change legislation. Pretending to be the business lobby, the YesMen hosted a fake news conference at the National Press Club (hoodwinked or what!!) announcing a “dramatic” shift in its position on climate change. After a fake press release and media event note was sent out, Reuters, Fox and CNBC were all, it seems, initially duped by the fake PR stunt.
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