google
yahoo
bing

Oct

16

NAB (again) flamed over Social Media ineptitude

Filed Under Corporates, Marketing Public Relations, Online, Technology 

While I’ve been Interstate, web designer pal David McDonald sent me this case of suspicious Social Media marketing. Surely NAB (no strangers to social media flak) couldn’t have buggered up a fresh attempt to ‘engage’ online stakeholders? Maybe it was their expert social media agents, Loaded?  I’ll investigate this in more detail later. hat tip, David. Go Cheryl Gledhill, savvy IP-sleuth-ess (read her comments!). If its a shill, this is further proof why Social Media ‘Marketing’ is a somewhat flawed premise even in spirit. http://www.moltn.com/blog/2008/10/09/nab-tries-to-pull-a-swifty/

Comments

14 Responses to “NAB (again) flamed over Social Media ineptitude”

  1. Simon Bronson on October 18th, 2008 4:06 am

    Damn, the link was taken down:

    ‘Molt:n has decided to take this post down due to the resulting media shitstorm - this little blog post was blown out of proportion.’

  2. More on the doomed NAB social media ‘experiment’ - Corporate Engagement on October 18th, 2008 3:15 pm

    [...] NAB (again) flamed over social media [...]

  3. WalesCymru Blog » Blog Archive » 100% of marketers plan to use social media; 50% will get it wrong on October 18th, 2008 11:59 pm

    [...] was only a matter of time, but we are now starting to hear stories of social media disasters. The latest is by the National Australia Bank who set-up myfuturebank.org (now removed) to [...]

  4. Sparkbouy on October 19th, 2008 10:25 am

    Hi,

    I didn’t see the site but I amcurious to understand why it was so rubbish.

    Cheers

  5. Gerry on October 20th, 2008 9:27 am

    Would love Cheryl or Scott Gledhill to explain a little better (than below) WHY they’ve taken down their post (and blocked off comments)about NAB’s flawed Soc Med blog; pls say if the story’s false (I’d hate to misrepresent NAB or their agents); or was it other commercial pressures guys; as Soc Med exponents hope you’ll clarify (no kittens pls I’m allergic to their fur!).

    (This is what Cheryl/Scott wrote on their missing blog post)
    “You’ve probably reached this page as you’ve read about the NAB social media experiment.
    Molt:n has decided to take this post down due to the resulting media shitstorm - this little blog post was blown out of proportion. Nothing to see here - how about you go and see some kittens instead?”

  6. NAB tries to pull a swifty and it all goes terribly wrong… « Innovation feeder on October 22nd, 2008 6:26 pm

    [...] and rapidly accumulating commentary now seems to be appearing all over the web . . here, here, here and [...]

  7. Roman on November 1st, 2008 9:36 am

    Cheryl is an ex-NAB employee herself and was part of the webdesign - why has she slammed her own work ???

  8. Gerry on November 3rd, 2008 12:12 pm

    For real Roman? Hmmm… the plot thickens

  9. Cheryl Gledhill on December 8th, 2008 8:59 am

    Roman - I was indeed a NAB employee, which I said clearly on my post.

    I had written: “Full disclosure - I have previously worked for NAB/Ubank in a contract role and know most of the staff at Ubank. Some of them are very good friends of mine, so I am not targeting Ubank as people, just the way the company has tried to manipulate their users and the complete lack of transparency in this site.”

    I was not “slamming my own work” - I was a project manager and I left long before the “My Future Bank” idea was even born.

  10. Gerry on December 8th, 2008 12:56 pm

    Ta Cheryl…gotta give Roman a break - how could he see what you ‘clearly said’ when you’d taken the post down?? To whit…what pressure/reason led you to taking it down and closing comments? If it’s legit, why not just let the kitten out of the bag? Gerry

  11. Cheryl Gledhill on December 9th, 2008 3:26 pm

    Hi Gerry,

    Point taken, sorry was a little overly sensitive there.

    I’m not sure what you mean by “if it’s legit” - you mean the putting up the post or pulling it down?

  12. Gerry on December 10th, 2008 10:45 am

    Re legit, did you take it down because you felt you had posted wrongly, or because NAB (or other agent) leveraged some kinda pressure on you guys? Ta 4 clarifying on this.

  13. Max on February 25th, 2010 11:04 am

    Was this ever resolved? Did NAB put pressure on you Cheryl? or was the post defamatory?

    Would be great if you could clarify.

    Thanks

  14. Gerry on March 1st, 2010 9:16 am

    Hi Max…Cheryl kept schtum after my Q, so I guess we may never know.

Leave a Reply