May

29

How to secure ‘buy in’ for Online PR & Social Media

Filed Under Blogs, Internet Public Relations, Public Relations, Public Relations practice, Technology 

Via Trevor Cook, a video prezo from Josh Bernoff about how to get the organisational ball rolling about integrating Soc Media into the corporate comms mix; as well as the list of hints below, you can point them to Engage ORM, of course.
1 - Start small, pick one objective and get started as soon as possible
2 - Get an executive sponsor - this is true of all change management, of course.
3 - Don’t hide it; talk to other stakeholders in advance (eg accounting, regulatory affairs etc)
4 - Move quickly. Dell got their blog up and running in 3 weeks. Its best to start and adjust rather than plan for months
5 - Use case studies and examples from other companies
6 - Make friends. Network online using Social Media.
7 - Measure success.

Comments

One Response to “How to secure ‘buy in’ for Online PR & Social Media”

  1. Paul McKeon on June 6th, 2008 6:04 pm

    And if your colleagues are tempted to suggest it’s an indulgence, something only entertained by organisations that aren’t results- driven or have who splash money around on fads show this from the WSJ this week: http://blogs.wsj.com/biztech/2008/06/03/dell-incites-internet-buzz/
    Three things Dell is not: indulgent, loose with money or lacking a results orientation.

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