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	<title>PR Disasters</title>
	<link>http://prdisasters.com</link>
	<description>PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker.</description>
	<lastBuildDate>Fri, 05 Mar 2010 04:20:40 +0000</lastBuildDate>
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		<title>Aussie PR hires actresses to fake a news story</title>
		<description>Aussie PR Jothy Hughes has created a PR disaster that should sound the death knell for his PR career. Dumb-as-you-could-imagine and deeply-duplicitous, Jothy briefed a model agency to find actresses who'd pretend to be profiteering widows selling their marital gold at jewellery parties (for his client Gold Parties Australia). Despite ...</description>
		<link>http://prdisasters.com/aussie-pr-hires-actresses-to-fake-a-news-story/</link>
			</item>
	<item>
		<title>Fast food Denny&#8217;s pull &#8216;humorous&#8217; Irish Famine ad</title>
		<description>Kevin O'Dwyer blogs that..."the marketing geniuses at fast-feeder Denny’s are offering unlimited refills of French fries and pancakes to customers in honor of the 150th anniversary of the Irish Famine".

To the advertising cool cats at Goodby Silverstein who apparently created the ad, it's not even remotely funny.. and Irish Americans ...</description>
		<link>http://prdisasters.com/fast-food-dennys-pull-humorous-irish-famine-ad/</link>
			</item>
	<item>
		<title>Spencer Tunick parody ad for Malvern Star</title>
		<description>Seeing that Spencer Tunick was in Sydney doing a large nude photoshoot on the weekend, I thought you might like to see the parody viral ad for Aussie bike brand Malvern Star I was Creative Director on, oh...around 8 years ago now.
 </description>
		<link>http://prdisasters.com/spencer-tunick-parody-ad-for-malvern-star/</link>
			</item>
	<item>
		<title>PETA&#8217;S BIG PR DISASTER</title>
		<description>Fur is flying around Victorian minister Justin Madden, as he "redeploys" his media adviser (Peta Duke), whose email trigger-finger unwittingly released underhand PR tactics direct to broadcast organisation, the ABC.
 </description>
		<link>http://prdisasters.com/petas-new-pr-disaster/</link>
			</item>
	<item>
		<title>Confessions of a Canberra communicator</title>
		<description>'Virgin' speechwriters, unused oratory, cancelled events, wasted research, expensive television advertising campaigns, sloganned T-shirts and golf balls, websites, Web2.0 training junkets...all claimed true by a freelance writer-turned PR advisor to an Australian government agency. True or politically motivated and skillfully timed?

Hat tip to Barbaro for the pointer.

 </description>
		<link>http://prdisasters.com/confessions-of-a-canberra-communicator/</link>
			</item>
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		<title>Tiger Woods; don&#8217;t do a Gary Coleman on your PR comeback</title>
		<description>In a carefully orchestrated and palpably controlled way, Tiger Woods is facing a selection of hand-picked media journalists to explain the emotional car-crash that constitutes his life. It's unlikely to feel real. Unlike mini, ex-child star Gary Coleman's foul-mouthed rant to a journo who baited and provoked him to sensational ...</description>
		<link>http://prdisasters.com/tiger-woods-dont-do-a-gary-coleman-on-your-pr-comeback/</link>
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