http://prdisasters.com PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker. Tue, 18 Nov 2008 01:05:49 +0000 http://backend.userland.com/rss092 en Tomorrow, lunchtime Melbourne, it's an IABC crisis management hypothetical with loads of emphasis on Web2.0. Designed to be fun and educational...look fwd to seeing summa you there. Mantra on Russell 12.30pm. http://www.iabcvic.com.au/home/news/iabcnews/1900386294/Article.aspx http://prdisasters.com/mccusker-on-iabc-issues-simulation-panel/ Comes the familiar chant from Social Media advocate Dave Knox, citing Motrin as a 'how not to do this stuff' example.  http://www.brazencareerist.com/2008/11/17/why-every-brand-needs-to-understand-social-media http://prdisasters.com/prevent-pr-disasters-by-monitoring-social-media/ I can't keep it in any longer!! Speaking at a conference fairly recently, I was asked a question from the floor that near left me speechless...in a room full of PR professionals, someone basically challenged the validity of my assertion that Social Media would become/is becoming increasingly influential in issues ... http://prdisasters.com/ignorance-aint-bliss-in-social-media/ Employees undermining the corporate brands (via Facebook) of British Airways and Virgin Atlantic; that's the subject of the above article from The Economist. http://www.economist.com/business/displaystory.cfm?story_id=12566818 As the publication reports: "On October 31st Virgin fired 13 of its cabin crew who had posted derogatory comments about safety standards and passengers on Facebook. On November ... http://prdisasters.com/online-monitoring-key-to-avoiding-facebook-pr-disasters/ Over at The Guardian, the editor of PR Week is giving the BBC's PR team a sound thrashing, by jove. http://prdisasters.com/bbc-pr-disaster-as-pr-week-flames-inept-crisis-management/ http://www.frocomm.com.au/cc2008/program.php Wednesday next week, I'm delighted to be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I've also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be the new rules of reputation management and exploring the impact of ... http://prdisasters.com/gerry-mccusker-delivers-keynote-at-crisis-conference/