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	<title>PR Disasters</title>
	<link>http://prdisasters.com</link>
	<description>PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker.</description>
	<lastBuildDate>Mon, 23 Aug 2010 22:16:51 +0000</lastBuildDate>
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	<item>
		<title>Gillard, Arbib and the empty chair PR disaster</title>
		<description>

Apparently, Aussie PM Julia Gillard banned a senior Labour honcho - Mark Arbib - from appearing on the country's most credible political panel discussion (Q&#38;A) last night. Mischievously, the producers left Arbib's seat empty thereby creating a risible talking point throughout the show. Having agreed to appear, then pulling the ...</description>
		<link>http://prdisasters.com/gillard-arbib-and-the-empty-chair-pr-disaster/</link>
			</item>
	<item>
		<title>Lessons from the world&#8217;s biggest PR disasters</title>
		<description>A New York Times article where several American reputation experts critique many of the world's recent PR disasters including Toyota's acceleration problems, BP's oil spill, Goldman Sachs securities fraud and Tiger Woods marital bust-up. Interesting read. </description>
		<link>http://prdisasters.com/lessons-from-the-worlds-biggest-pr-disasters/</link>
			</item>
	<item>
		<title>Gillard must be bull-dogged on political leaks &#038; reputation management</title>
		<description>Friday last week, I did an enjoyable interview with the Sydney Morning Herald's Georgina Robinson on the PR disaster besetting Aussie PM Julia Gillard; press leaks from within Labour's own ranks. I drew an analogy paralleling what her beloved Aussie football rules team had done with a suspected leak just ...</description>
		<link>http://prdisasters.com/gillard-must-be-bull-dogged-on-political-leaks-reputation-management/</link>
			</item>
	<item>
		<title>Publicist creates $37m PR disaster for retailer David Jones</title>
		<description>A former publicist at Australian retail chain David Jones, has read out a well-composed statement in front of a packed media scrum, where she announced she was seeking substantial punitive damages over sexual harassment claims against Jones' former CEO, Mark McInnes (below).

 </description>
		<link>http://prdisasters.com/publicist-creates-37m-pr-disaster-for-retailer-david-jones/</link>
			</item>
	<item>
		<title>ExxonMobil slick sponsorship of Aussie journalism&#8217;s Walkley Awards</title>
		<description>Anyone else have a "WTF!" moment with news of Australian journalism's latest and largest sponsorship? The semi-revered Walkley Foundation aims to support and encourage professional and ethical journalism and promote and reward excellence in the Australian media. So who is its new major sponsor? Why, none other than alleged grimy ...</description>
		<link>http://prdisasters.com/exxonmobil-slick-sponsorship-of-aussie-journalisms-walkley-awards/</link>
			</item>
	<item>
		<title>PR disasters offline for some remedials</title>
		<description>PR Disasters is likely to be temporarily going offline for some remedial work. Thanks for your patience and patronage; we'll see you back here soon. </description>
		<link>http://prdisasters.com/pr-disasters-offline-for-some-remedials/</link>
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