PR Disasters http://prdisasters.com PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker. Fri, 05 Mar 2010 04:20:40 +0000 http://wordpress.org/?v=2.5.1 en Aussie PR hires actresses to fake a news story http://prdisasters.com/aussie-pr-hires-actresses-to-fake-a-news-story/ http://prdisasters.com/aussie-pr-hires-actresses-to-fake-a-news-story/#comments Fri, 05 Mar 2010 04:09:23 +0000 Gerry http://prdisasters.com/?p=820

Aussie PR Jothy Hughes has created a PR disaster that should sound the death knell for his PR career. Dumb-as-you-could-imagine and deeply-duplicitous, Jothy briefed a model agency to find actresses who’d pretend to be profiteering widows selling their marital gold at jewellery parties (for his client Gold Parties Australia). Despite hollow claims of “I made a mistake…”, Hughes is a former PRIA member, so well knows PR right from wrong.

Ta 2 Mumbrella as source.

]]> http://prdisasters.com/aussie-pr-hires-actresses-to-fake-a-news-story/feed/ Fast food Denny’s pull ‘humorous’ Irish Famine ad http://prdisasters.com/fast-food-dennys-pull-humorous-irish-famine-ad/ http://prdisasters.com/fast-food-dennys-pull-humorous-irish-famine-ad/#comments Wed, 03 Mar 2010 22:41:04 +0000 Gerry http://prdisasters.com/?p=819 http://prdisasters.com/fast-food-dennys-pull-humorous-irish-famine-ad/feed/ Spencer Tunick parody ad for Malvern Star http://prdisasters.com/spencer-tunick-parody-ad-for-malvern-star/ http://prdisasters.com/spencer-tunick-parody-ad-for-malvern-star/#comments Mon, 01 Mar 2010 07:44:30 +0000 Gerry http://prdisasters.com/?p=818 http://prdisasters.com/spencer-tunick-parody-ad-for-malvern-star/feed/ PETA’S BIG PR DISASTER http://prdisasters.com/petas-new-pr-disaster/ http://prdisasters.com/petas-new-pr-disaster/#comments Fri, 26 Feb 2010 04:47:34 +0000 Gerry http://prdisasters.com/?p=817 http://prdisasters.com/petas-new-pr-disaster/feed/ Confessions of a Canberra communicator http://prdisasters.com/confessions-of-a-canberra-communicator/ http://prdisasters.com/confessions-of-a-canberra-communicator/#comments Tue, 23 Feb 2010 22:21:11 +0000 Gerry http://prdisasters.com/?p=815 http://prdisasters.com/confessions-of-a-canberra-communicator/feed/ Tiger Woods; don’t do a Gary Coleman on your PR comeback http://prdisasters.com/tiger-woods-dont-do-a-gary-coleman-on-your-pr-comeback/ http://prdisasters.com/tiger-woods-dont-do-a-gary-coleman-on-your-pr-comeback/#comments Thu, 18 Feb 2010 20:52:05 +0000 Gerry http://prdisasters.com/?p=813 http://prdisasters.com/tiger-woods-dont-do-a-gary-coleman-on-your-pr-comeback/feed/