Jun
26
Euroblog research findings
Filed Under Blogs, Internet Public Relations, Online, Technology
Tom Murphy recently posted on Sunderland Uni’s Philip Young revealing some toplines from the Euroblog research project.
As well as doubtless being cock-a-hoop at Sunderland’s rebirth under Roy Keane’s guidance, at the Delivering the New PR 2.0 conference in London, Philip said that:
* Respondents who read blogs - 79% (up from 37% in 2005)
* Respondents who comment on blogs - 51% (up from 10%)
* Respondents who run blogs - 38% (up from 21%)
* #1 inhibitor to blogging: Lack of personnel - 69% (#2 lack of ROI - 42%)
* #1 opportunity of blogging: Receiving feedback from the audience (34%)
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