Aug
15
Guerilla marketing and PR disasters; the movie
Filed Under Marketing Public Relations, Media, Sport | Leave a Comment
This coming Monday (17 Aug) I appear in a TV documentary about sports streaking and guerilla marketing screening on SBS. Along with Dennis Rodman and porn-star Britteny Sky, I was interviewed in LA about the pros and cons of sports streaking as a low-cost, high impact marketing device. I think PR and marketers around Australia might find it an interesting watch; it follows a Spanish streaker who wants to use the tactic to become a ’star’; it interviews the worlds most infamous streakers and the companies that sponsor the stunts to explore the pros and pitfalls. Pitfalls is where I come in; I’m the straight-up Rep Manager who counsels caution around guerilla ’stunts’. Tune in for interesting viewing. Read more
Aug
7
Apr
10
Rangers FC and AFL Kangaroos players create PR disasters
Filed Under Celebrity, Media, PR Disasters, Public Relations, Sport, social media | 1 Comment
Oct
10
PR disaster as Greg Bird’s PR moves draw scathing criticism
Filed Under Botched PR jobs, Celebrity, Media, PR Disasters, Public Relations, Sport | Leave a Comment
Oct
4
Leadership, reputation and 52 swear words
Filed Under Business, Celebrity, Media, PR Disasters, Public Relations, Public Speaking, Sport | Leave a Comment
Aug
5
Didak, Shaw, Pies, PR Gaffes and Lies
Filed Under Celebrity, Corporates, PR Disasters, Public Relations, Sport | Leave a Comment
Jul
10
Soccer starlet gets boot after Facebook boast
Filed Under Internet Public Relations, Online, Sport, Technology | Leave a Comment
Feb
19
Beijing Olympics to deploy H&K to avert PR disasters
Filed Under Firms, Government, Media, Services, Sport | Leave a Comment