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http://www.frocomm.com.au/cc2008/program.php

Wednesday next week, I’m delighted to be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I’ve also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be the new rules of reputation management and exploring the impact of Web2.0 and Social Media on issues and crisis management. Glen Frost has put together another sterling program, and I’m looking forward to hopefully seeing some of you up in Sydney.

There’s an old saying that runs along the lines of “…behaviour is not the main thing that influences reputation…it’s the only thing.” In trying to create “a siege mentality” within a beleagured English soccer club, Newcastle United, new manager Joe Kinnear swore 52 times at a media conference often directly attacking journalists. What does this do for the club’s reputation, Kinnear’s or those who appointed him? More, how will the prospective new owners feel about Kinnear’s custody of their brand reputation? PR disaster or what?

http://au.youtube.com/watch?v=BKdETq7ZGgQ

For those of you who’ve been eagerly awaiting the news, Shelley my Euro-based book agent tells me copies of my best-selling PR text ‘PR Disasters’ (printed in Vietnam language version) are running hot off printing presses. Question is; how does a linguistically-challenged (only smatterings of French and Spanish) PR  veteran proofread this one? Suggestions/offers of help appreciated

Mike Murphy and Peggy Noonan join the esteemed cohort of media ‘professionals’ caught in off-mike moments, saying things they wished they hadn’t and should’ve known better about doing so (esp in a TV studio environment). This time, gun-totin’, moose-dressin’, soon-to-be-glamorous grannie, wannabe-VP of the USA Sarah Palin gets it in the neck.

Great example of how and when not to conduct a media conference… Embattled NSW MP Belinda Neal feels ‘vindicated’ over allegations she intimidated and lorded it over nighclub staff (see link for story chronology) and held a press conference to, well…gloat over the findings. Thing is for this press thingo, Belinda was poorly advised and ill-prepared as her media appearance only acted as a forum for rehashing questions over her formative behaviour. Again, the cloud of doubt lingers. Never front the press when you know you can’t satisfactorily answer their hardest question…the evasive footage becomes gold.

If you’re in Sydney around the end of May, you can catch me speaking and conducting a few workshop sessions on Online Reputation Management. Even better, you’ll hear TV gurus Stan Grant, Marguerite McKinnon and Peter McAvoy blether on, too.
The 3rd Annual FroComm PR Summit has a theme of ‘Do Different’ and is designed to challenge PR pros and their paymasters to look at the new PR with a whole new perspective, and to adopt these ideas in a practical way. With the challenge to engage ORM a hot topic, I’ll be offering many useful tips and tools for PRs looking to leverage the online environment. See you there…

Around 7.45am this coming Thursday, I’ll be clearing out the ol’ tartan tonsils afore speaking at this year’s Communicator of the Year Breakfast (Thursday 24 April) at Melbourne’s rather august Windsor Hotel.

Last year climate change expert Professor Tim Flannery scooped the award and also participated in a panel discussion entitled Politics, Principle and PR. This year’s theme is “Facing up to the Brave New WWWorld” looking at trends in social media, particularly as they relate to the public relations and professional communication industry.
Other event speakers include:
Hugh Evans – founder and executive director of the Oaktree Foundation, former Young Australian of the Year and driving force behind the Make Poverty History campaign.
Laurel Papworth – online media strategist, lecturer in social media at the University of Sydney, and adviser to media and telecommunication companies.
Jenny Weight – artist and researcher in media trends, lecturer in networking and programmed media at RMIT University.
Gerry McCusker – author of Talespin: PR Disasters and outspoken commentator on public communication issues in the online environment

Want to learn the new rules of reputation management? Want to use Web2.0 tools to help you avoid PR disasters? Want to quietly chuckle at the marketing misfortune of others? Then head to Canberra on Friday 28 March 2008.
I’ll be speaking to a gathering of senior comms operators (private sector and government) to discuss cases of recent PR and marketing disasters. The session will be replete with key learnings to help us all avoid committing similar career-threatening mistakes.
This (online) reputation management function is being hosted by IABC Canberra whose highly personable President - Bob Crawshaw of Maine Street Marketing - has quickly recognised the significance and acceleration of the reputation management arena.
Booking details below:
RSVP bob.crawshaw@mainestreet.com.au by 25 March 2008.

a.. Friday 28 March 2008
b.. 12:15pm - 2:00pm
c.. Southern Cross Yacht Club (loads of parking)
d.. $30pp for members
e.. $35pp for non members

Inspired by bigfoto.com, McCusker leaps into his baby Lear jet, en route for Canberra.

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