Mar
16
No PR disaster; 50% of Aussie newspapers PR-driven
Filed Under Media, Public Relations, Public Relations practice, Services | 2 Comments
Champagne corks are popping in PR offices as a survey by the Australian Centre for Independent Journalism has found that, on average, more than 50% of newspaper content could be identified as from a media release or clearly of a promotional nature. In late 2009, the survey looked a 5 days of coverage in 10 Aussie metropolitan newspapers analysing more than 2,000 stories. Sydney’s Daily Telegraph was shown to have 70% PR-driven (or drivel) content. Previous surveys by RMIT in Melbourne suggested an average of 70%, while Aussie stat guru (and my fellow presenter at IABC Hong Kong) Jim Macnamara suggested up to 80% of all newspaper editorial stemmed from PR sources. My old blogpal Trev Cook discusses it too.
Mar
13
Bush PR man Fleischer to restore Tiger Woods’ PR?
Filed Under Celebrity, Public Relations, Services | Leave a Comment
Mar
5
Aussie PR hires actresses to fake a news story
Filed Under Botched PR jobs, Naughty Public Relations agencies, PR Disasters, Public Relations practice, Services | Leave a Comment
Jan
6
First proper PR disaster of 2010?
Filed Under Botched PR jobs, Business, Public Relations, Public Relations practice, Services | 1 Comment
Nov
18
YouTube Direct expands into citizen journalism
Filed Under Business, Internet Public Relations, Online, Public Relations, Public Relations practice, Services, social media | Leave a Comment
Nov
13
Will Google Sidewiki keep organisations’ PR more honest?
Filed Under Business, Internet Public Relations, Online, PR Disasters, Public Relations, Public Relations practice, Services, Technology, social media | 1 Comment
Oct
20
PR disaster for journalism, as YesMen hijack Chamber of Commerce brand
Filed Under Business, Corporates, Media, Naughty Public Relations agencies, Politics, Public Relations, Public Speaking, Services | Leave a Comment
Sep
16
Republicans and lobbyists - familiar bedfellows
Filed Under Business, Government, Naughty Public Relations agencies, PR Disasters, Politics, Public Relations, Public Relations practice, Services | Leave a Comment