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http://www.frocomm.com.au/cc2008/program.php

Wednesday next week, I’m delighted to be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I’ve also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be the new rules of reputation management and exploring the impact of Web2.0 and Social Media on issues and crisis management. Glen Frost has put together another sterling program, and I’m looking forward to hopefully seeing some of you up in Sydney.

Writing in The Guardian, Malik Fareed claims that the Chinese government is payrolling opinion shapers and influencers 50 Chinese cents or five mao per blog post, to refute and replace negative online coverage about China and related issues (better rates than blogging for Fairfax then?)
http://www.guardian.co.uk/media/2008/sep/22/chinathemedia.marketingandpr
While astroturfing is seen by some as ethically dubious, it is still growing in popularity, thanks, in part, to the ease with which web 2.0 technologies - the likes of Twitter, Wikipedia and YouTube all feature heavily - can be employed to sway public opinion using the elusive power of word-of-mouth marketing.

In a week where NAB PR Felicity Glennie-Holmes won’t have had too much time to twiddle her thumbs, Marketing mag - an Aussie publication I contribute to - features footage of a blogger spamming a NAB branch; it’s not very funny, but does say a lot about how one blogger approaches self-promotion.

MARKETING: http://www.marketingmag.com.au/blogs/view/520

JULIAN COLE: http://www.adspace-pioneers.blogspot.com/

A stripped, buffed and top-hatted person of seriously challenged height, strutted along a bar top freely dispensing shots of Jagermeister alcohol directly down patrons throats, in a Melbourne bayside bar. At a time when the whole of Australia is alarmed over problem and binge drinking, do you think this might’ve been a bad judgement call by the brand and its promo agency (who remain un-named in media reports).
Jagermeister Brand Manager John Howells is named, says no-one at Jager had knowledge of the promo, promises to investigate after this particular shetland pony has bolted, and agrees that while not illegal, this could be seen as irresponsible. He don’t say??

If this was such a great promo idea…maybe the agency would like to identify itself??

Luxury lavs.

Le grand competition de l’urination expertly assembled by Brendan Cooper shows “more and more popularity for the blockbursting PR blog, PR Disasters’, run by PR Disaster analyst and author Gerry McCusker.

One of the most difficult situations facing the modern organisation is self-protection in the age of Online Reputation terrorism and invisible activism. Now, the Church of Scientology is facing its own e-Armageddon day with revelations (stop the religious puns, now; ed!) that an anonymous internet activist group is threatening a disarmament campaign to prevent the CoS from what it says is internet censorship and conducting “campaigns of misinformation”.

Named Project Chanology, the protests are being organised through Facebook groups and online chat rooms, with official Scientology websites and even its buildings being touted as targets. Via YouTube the anti-CoS forces have named February 10 as a worldwide day of protest in a bid to “destroy” the controversial religion.
Watch their Vid here: http://www.youtube.com/watch?v=JCbKv9yiLiQ
The ability to prevent PR disasters and engage Online Reputation Management (as advocated by yours truly) is critical for the prevention of e-PR disasters.

Whether my content has been spartan (geddit!!), gutsy or even bloodthirsty, prdisasters.com has passed the 500 post mark. Thx to all of you in blogland who’ve taken the time to read, post and feedback on the material.

ANOTHER CASE OF AD GREENWASHING…?

From the ACCC Website:
“The ACCC has instituted legal proceedings against GM Holden Ltd, which supplies and markets Saab motor vehicles in Australia and trades as Saab Australia, alleging misleading and deceptive conduct and false representations concerning ‘green’ claims made in the advertising of Saab vehicles.
In a number of ‘[Saab is Green’ newspaper and magazine advertisements in July and August 2007, Saab made various statements including, Grrrrrreen, Every Saab is green, Carbon emissions neutral across the entire Saab range and Switch to carbon neutral motoring to promote the green credentials of its motor vehicles. The ACCC considers that the advertisements were misleading and that Saab has breached sections 52 and 53(c) of the Trade Practices Act 1974.
Lookout 6 February 2008 when the case is being heard in the Federal Court, Perth.

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