Nov
18
Tomorrow, lunchtime Melbourne, it’s an IABC crisis management hypothetical with loads of emphasis on Web2.0. Designed to be fun and educational…look fwd to seeing summa you there. Mantra on Russell 12.30pm.
http://www.iabcvic.com.au/home/news/iabcnews/1900386294/Article.aspx
Nov
18
Comes the familiar chant from Social Media advocate Dave Knox, citing Motrin as a ‘how not to do this stuff’ example.
http://www.brazencareerist.com/2008/11/17/why-every-brand-needs-to-understand-social-media
Nov
11
Ignorance aint bliss in Social Media
Filed Under Blogs, Business, Internet Public Relations, Online, Public Relations, Services, Technology | 3 Comments
I can’t keep it in any longer!! Speaking at a conference fairly recently, I was asked a question from the floor that near left me speechless…in a room full of PR professionals, someone basically challenged the validity of my assertion that Social Media would become/is becoming increasingly influential in issues and crisis management campaigns. The person said (and I precis) “How is a blog different from a website and why would anyone in business or an organisation bother with one?” I think I bristled and sounded irked when responding. But how can modern comms practitioners not know the whats, whys and hows of the blogosphere????
I welcome any other pearls of wisdom you blogtypes may have heard of late…?
Nov
6
BBC PR disaster as PR Week flames inept crisis management
Filed Under Botched PR jobs, Corporates, PR Disasters, Public Relations, Public Relations practice | Leave a Comment
Over at The Guardian, the editor of PR Week is giving the BBC’s PR team a sound thrashing, by jove.
Oct
29
Gerry McCusker delivers keynote at crisis conference
Filed Under Business, Campaigns, Internet Public Relations, Online, PR Disasters, Public Relations, Public Relations practice, Public Speaking | Leave a Comment
http://www.frocomm.com.au/cc2008/program.php
Wednesday next week, I’m delighted to be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I’ve also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be the new rules of reputation management and exploring the impact of Web2.0 and Social Media on issues and crisis management. Glen Frost has put together another sterling program, and I’m looking forward to hopefully seeing some of you up in Sydney.
Oct
27
Media adviser admits 100% plagiarism in Bishop’s essay
Filed Under Botched PR jobs, Government, PR Disasters, Politics, Public Relations, Services | Leave a Comment
http://www.theaustralian.news.com.au/story/0,25197,24556017-601,00.html
Much embarrassment for Aussie Liberal wing-woman Julie Bishop and publishers, Melbourne University Press, that her essay contribution for a book about the future of the Liberal Party was cribbed from a ten-year old speech by a New Zealand businessman Roger Kerr. A Libs senior Media Adviser Murray Hansen has fallen on his sword/pen admitting it was all his doing/fault. From The Australian Murray says…”he had written the essay and forgotten to send footnotes in time for publication…Asked how footnotes could have given credit for words that are not in quotation marks in Ms Bishop’s essay but blended through, he said: “I knocked it together very quickly. If I’d formatted it and put direct quotes, it would have alerted her much more quickly to the fact that I was taking large chunks out of someone else’s ideas and speech.” Author writes: A major published book; representing an MP; knocked together very quickly!!! In late September, Ms Bishop was accused of plagiarism for lifting material from The Wall Street Journal for a speech.
Oct
21
Some good, if highly debatable, PR for my old home town. The travel guide Lonely Planet has confounded the sceptics who disparage the city for its hard-drinking, violent reputation by claiming it is one of the world’s top 10 cities for visitors - on a par with Chicago, Lisbon and Mexico City. http://www.guardian.co.uk/travel/2008/oct/15/glasgow-scotland
Nowadays I sorta agree; Glesca is good place to visit; but Melbourne is much better place to actually live.
Oct
17
James Hardie disaster; PR head says ‘I didnt do it”
Filed Under Botched PR jobs, Business, Corporates, PR Disasters, Public Relations, Services | Leave a Comment
Standing in court the other day, corporate PR Greg Baxter, ex PR Head at James Hardie says he didnt insert the words “fully funded” into a 2001 press release about the firm’s asbestos compensation trust; with an amnesia onset, he’s not sure who did, either. Surely tho, as the head of PR he would’ve been aware of the weight of this statement and the PR/reputational implications of it? Strangely, as Crikey reports, this story hasnt played strongly in News Ltd newspapers where Baxter is now Head of Corp Affairs…aaaahhh, dontcha just love media transparency and ethics?
http://www.watoday.com.au/national/hardies-minutes-fail-to-jog-memory-20081015-50xm.html