Jun

11

IABC World Conf; great, but too much SocMed?

Filed Under Campaigns, Internet Public Relations, Public Relations, Public Relations practice, Public Speaking, Services, Technology, social media | Leave a Comment

I thoroughly enjoyed presenting my ‘Why CEOs are scared of Social Media’ session at IABC’s San Fran shindig (thanks for the pesonal compliments y’all); even my punk rock and dog poo analogies translated well (and into laughter) for the audience. Saw a good sesh from Gerard Braud, and heard one standout quote from Jerry Stevenson’s (Buck Consultants) session I really want to share now:

“Technology doesn’t solve communication problems; great communicators do”

Web2.0 might be have lots of technology and accessories, but so does a science lab; it’s chemists and doctors who administer the solutions that get the job done. Also, over several dinners, heard a few whispers of discontent that there was too much focus on SocMed - maybe worth noting, as clearly Web2.0 should be one of the ingredients, not the whole formula (he said with white science coat still on). And finally; MAN, I can;’t shake this darn jetlag!!

 

Jun

1

McCusker Social Media training with IABC

Filed Under Internet Public Relations, Public Relations, Public Relations practice, Services, Technology, social media | Leave a Comment

Jun

1

Wikipedia bans Scientology IPs from ‘cleaning’ CoS reputation

Filed Under Business, Internet Public Relations, Online, Public Relations, Services, Technology, social media | Leave a Comment

Apr

23

Shameless staff and Social Media foster fast food PR disasters

Filed Under Business, Corporates, Internet Public Relations, Online, PR Disasters, Public Relations, social media | 1 Comment

Apr

14

Press adviser & blogger’s ’smear campaign’ PR disaster

Filed Under Blogs, Botched PR jobs, Government, Internet Public Relations, Online, PR Disasters, Politics, Public Relations, social media | Leave a Comment

Apr

2

CBA bank deftly uses Twitter for issues management

Filed Under Corporates, Internet Public Relations, Online, Public Relations practice, Technology, social media | 2 Comments

Mar

2

Aussie Social Media expert McCusker confirmed for IABC World Event 09

Filed Under Business, Internet Public Relations, Online, Public Relations, Public Relations practice, Services, social media | 1 Comment

Feb

20

Cash-for-comment paid to Aussie citizen journos

Filed Under Blogs, Internet Public Relations, Online, Public Relations, Services, social media | 2 Comments

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