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Over at The Guardian, the editor of PR Week is giving the BBC’s PR team a sound thrashing, by jove.

http://www.frocomm.com.au/cc2008/program.php

Wednesday next week, I’m delighted to be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I’ve also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be the new rules of reputation management and exploring the impact of Web2.0 and Social Media on issues and crisis management. Glen Frost has put together another sterling program, and I’m looking forward to hopefully seeing some of you up in Sydney.

This unbelievable piece suggests that Scotland is a tough place to practice PR. The UK PM’s wife Sarah Brown (a former PR at Hobsbawm Macaulay Communications), was allegedly involved in a PR photo-op where govt PR minders seemed somewhat over-zealous in protecting their client interests. The messengers threatening scribes with a bullet; there’s a new twist on a theme.

For those of you who’ve been eagerly awaiting the news, Shelley my Euro-based book agent tells me copies of my best-selling PR text ‘PR Disasters’ (printed in Vietnam language version) are running hot off printing presses. Question is; how does a linguistically-challenged (only smatterings of French and Spanish) PR  veteran proofread this one? Suggestions/offers of help appreciated

We’re seeing the (editorial) launch of what’s inaccurately billed as Australia’s ‘first pure Social Media Marketing agency’ ( Julian Cole has scored a gig at the ‘The Population’). Tad embarrassing for noo agency and journos, no-one researched the ‘first’ Social Media agency claim (yet Smart Company used the erroneous PR soundbite). Photon shareholders will be encouraged by the headline clips, though.

Other Soc Med Marketing agencies in Oz might include Zest, Shifted Pixels and Sticky. And several PR firms like Edelman, Text 100 and Howarth are certainly active in the Soc Media area from a PR/marcomms stance.

Population MD says their “…first goal is to simply educate the market about developing new ways of using social networking as a marketing tool, and merging the use of technology and branding.” So, pretty much treading turf similar to that taken by Ozzies like Lee Hopkins, Gavin Heaton, Trevor Cook, Laurel Papworth, and myself (and others like Paull Youngie in the US) over the last 2-3 years or so?

I welcome The Population, hoping their intellectual input will enrich the sector’s knowledge base and their Photon parentage will add weight to the validity of Web2.0 as a two-way Comms conduit, not just a marketing channel.

National Australia Bank has distanced itself from a PR consultancy (p’raps Cox & Inall), which attempted to spam post commercial messages on several leading Aussie sports blogs. Local SEO practitioner Jim Stewart tele-interviewed NAB PR Felicity Glennie Holmes who asserted that ‘this activity was poorly executed by our PR agency”. Jim Stewart primarily challenged Felicity on corporate spamming & the ethics of placing covert NAB ads disguised as blog posts. Felicity kinda defended her employers decision.

Interesting note to PR practitioners; be wary of responding to a blog query. As you would with a journo query, ask if they plan to broadcast your communication and if you’re uncomfortable with their response, decide if you wanna participate (or not). For eg: Jim Stewart conducts his interview with Felicity, filming himself for vodcast, and putting her on speakerphone - his body language, facial expressions and other non-verbal silently ’spin’ his take on her responses. Judging by Jim’s raised eyebrows in his vodcast of the telecon, he couldn’t quite believe what he was hearing from FGH.

I’ve called Cox Inall to see if they were involved and if so, to hear their side of the story. Someone called ‘Killingly’ is supposed to contact me; after almost 18hrs, am still awaiting any call or email. Agency head Tim Powell left a voice mail for me around 9am and is happy to speak to me later today…stay tuned.

Over on his blog, Richard Edelman generously shares some of the most compelling new insights from a recent bigwig conflab about social media (ta Richard):

 1) Media must become comfortable with the economics of fragmentation
2) Advertising will be the primary revenue source for media, not subscriptions
3) News will become the supporting element to products and services
4) Major disconnects as newsrooms continue to separate digital and print products
5) The skill set for journalists must evolve
6) Evolution towards an open dialogue model
7) Content is still king and mainstream media amplifies new media content
Social media requires a continuing dialogue
9) Blogs are not universally popular; bulletin boards and mobile work too

Sunderland fan (hands off McGeady) Philip Young links to YouTube cast where the PRSA defends its members against some journalistic anti-PR broadbrushing. Well done Jeffrey Julin!!

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