Apr
21
X-Box gun stunt creates fear and a PR disaster
Filed Under Botched PR jobs, Marketing Public Relations, PR Disasters | Leave a Comment
In Auckland’s Degree bar in NZ, a man approaches drinkers in an outside bar and waves an imitation pistol around. A scene from an underworld spat or crime show? No, a marketing promotion for X-Box (I’m deliberately not giving the product the PR oxygen it seeks). One company linked to the PR promo (Monaco Corporation) denied it was a deliberate controversy, saying it had farmed the work out to another company. The promo guys were cautioned by police and X-Box got some media coverage. A PR disaster or deliberately dumbass attention-grabbing stunt?
Ta to my NZ correspondent Geoff for the tipoff.
Dec
15
Toyota Yaris PR disaster goes global
Filed Under Botched PR jobs, Business, Corporates, Internet Public Relations, Marketing Public Relations, Online, PR Disasters, social media | 1 Comment
Oct
2
iSnack 2.0 registered before competition closed
Filed Under Business, Corporates, Marketing Public Relations, Online | Leave a Comment
Oct
1
Kraft iSnack 2.0 not a PR disaster yet.
Filed Under Business, Corporates, Marketing Public Relations, Online, Public Relations, social media | 11 Comments
Aug
20
Melbourne’s Social Media Masterclass: Sept 4
Filed Under Internet Public Relations, Marketing Public Relations, Media, Online, Public Relations, Public Relations practice, Public Speaking, Technology, social media | Leave a Comment
Aug
15
Guerilla marketing and PR disasters; the movie
Filed Under Marketing Public Relations, Media, Sport | Leave a Comment
Feb
3
Can Social Media help struggling Aussie retailers?
Filed Under Business, Campaigns, Internet Public Relations, Marketing Public Relations, Online, Public Relations, Public Relations practice, Services, Technology, social media | Leave a Comment
Jan
13
Best blog job campaign undermined by agency numbnuts?
Filed Under Blogs, Campaigns, Government, Internet Public Relations, Marketing Public Relations, Online, Public Relations, Technology, social media | 2 Comments