Jan
21
Belkin blushes after cash-for-comment cock-up
Filed Under Blogs, Botched PR jobs, Campaigns, Internet Public Relations, Online, PR Disasters, Public Relations, Public Relations practice, Technology, social media
Aussie techster and mate o’ mine Leigh Mannes, flags a techy PR disaster where Belkin was caught ‘incentivising’ favourable blog comment ($0.65 a go). After being outed, the PR response was swift with a Belkin honcho insisting it was an isolated incident. Errm…maybe not says further online digging.
From PR disaster management 101, effectively responding to an incident isn’t just about being swift, it’s about being as accurate as poss in your response. Especially in cases involving suspicious practices, to erroneously address the incident can just look like a further cover up. And that don’t help ‘restore the trust’ President Reynoso. That’s exactly what’s not happending in this not-so-isolated incident it seems.
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