Dec
3
Does every family need a Social Media policy?
Filed Under Botched PR jobs, Business, Corporates, Internet Public Relations, Online, PR Disasters, Technology, social media
PR disaster reader David Jarwood alerts me to the case of the daughter defending her daddy a Director-level employee (of General Motors) after he gets the sack…another illustrative case of how personal posts can create professional PR disasters - maybe every family needs a Social Media Engagement Policy?
Anyhooz, Sarah Henderson, daughter of sacked GM bigwig Fritz Henderson placed a message on General Motors’ Facebook page describing Ed Whitacre, its new acting chief executive, as “a selfish piece of shit”. After generous use of the f-word, she promised to “never buy from this god forsaken company ever again” and signed off with the words: “f — all of you”. GM was quick to remove the posting, but not quick enough. It was spotted by the car industry blog Jalopnik.com, which copied the page, re-posting it on its own site. As The Australian newspaper points out: “…While the sites, blogs and discussion forums have provided companies with unprecedented access to their customers, they have opened up a myriad of opportunities for damage to a company’s reputation - as disgruntled customers are able to broadcast their frustration and anger to the world.”
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