Tag Archives: Yes Men

Latest Shell PR disaster shows ease of social media ‘brandjacking’

Journalist Kashmir Hill of Forbes provides a solid, informative overview of Greenpeace and Yes Men’s online attack against the Shell global brand. Yet to label the activists as pranksters perhaps diminishes the strategic creativity of Yes Men, who are long-established … Continue reading

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PR disaster as activists create fake Chevron ads and website

The world’s most creative anti-corporate activists – The Yes Men – have hijacked Chevron oil’s new ad campaign, causing a significant PR disaster in the process. They created a ‘punking’ fake website and press ad executions challenging Chevron’s greenwashing claims. … Continue reading

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PR disaster for journalism, as YesMen hijack Chamber of Commerce brand

Political brand hijackers – the Yes Men, have tricked their way into the National Press Club, staging a PR conference while posing as the (American) Chamber of Commerce. Continue reading

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