Tag Archives: Twitter gaffe

Collingwood kingpin McGuire in the King Kong of all PR disasters

Following a weekend of racial controversy in Australia when a teenage Collingwood fan racially abused Swans AFL aboriginal star Adam Goodes (calling him an ape), the club’s President has inexplicably exacerbated the issue by jokingly suggesting on his morning radio … Continue reading

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Journalist asks the hard questions of 2DayFM management

Sitting here in the cheap seats, I’ve quietly surmised that Austereo’s handling of the abortive hoax call prank has tended more to stonewalling and message repetition that it has to genuine engagement and undertakings of remedies. Timely then that a … Continue reading

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Weiner’s Twitter gaffe lives again in Ad campaign

You know your PR disaster’s gonna live forever when marketers start using your misfortune as marketing leverage. Cutting communicators at Spirit Airlines have a Weiner Sale – too hard to resist. And they’ve also “confirm(ed) with certitude that the photo … Continue reading

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PR disasters on Twitter (part 47734)

Australian athlete Stephanie Rice has copped some flak and lost a cushy sponsorship with Jaguar over her homophobic/faggot Twitter tweets. Ta Steve for the tip. And the Washington Post has suspended an experienced sports scribe who disseminated a hoax via … Continue reading

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Dead cat doctorates, phoney physicians and a PR disaster on Twitter

Via digital comms agency Grace DR, we hear the tale of another Twit-fest where a self-styled holistic health expert, Dr Gillian McKeith, has let irritation and high emotion cloud her Twitter tweets. On their blog, Grace DR document the spat … Continue reading

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