Tag Archives: PR gaffe

If your CEO is the actual PR disaster

What does a business do when a PR blunderbuss like Charles Green is its media spokesperson? As a keen football follower and PR analyst, I’m compelled to rubberneck the PR debacle that is The (newco/sevco) Rangers back in Scotland. The … Continue reading

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Journalist asks the hard questions of 2DayFM management

Sitting here in the cheap seats, I’ve quietly surmised that Austereo’s handling of the abortive hoax call prank has tended more to stonewalling and message repetition that it has to genuine engagement and undertakings of remedies. Timely then that a … Continue reading

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Live goldfish mailed in PR disaster stunt

An Adelaide PR company has declared its interest in winning the 2011 PR disasters award after sending goldfish thru the mail to promote South Australia. The company chief Karen Raffen, insightfully, commented: “In hindsight we would probably not do this … Continue reading

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Retailer – Gasp – prolongs PR disaster with poor communication skills

A trendy Melbourne clothing retailer – Gasp – has stoked a PR disaster on two fronts: one, directly through the abrasive in-store behaviour of one of its staff members, the second through its inept – and grammatically challenged – communications … Continue reading

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Weiner’s Twitter gaffe lives again in Ad campaign

You know your PR disaster’s gonna live forever when marketers start using your misfortune as marketing leverage. Cutting communicators at Spirit Airlines have a Weiner Sale – too hard to resist. And they’ve also “confirm(ed) with certitude that the photo … Continue reading

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James Hardie disaster; PR head says ‘I didnt do it”

Standing in court the other day, corporate PR Greg Baxter, ex PR Head at James Hardie says he didnt insert the words “fully funded” into a 2001 press release about the firm’s asbestos compensation trust; with an amnesia onset, he’s … Continue reading

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Bank PR ‘outed’ via Social Media interview

National Australia Bank has distanced itself from a PR consultancy (p’raps Cox & Inall), which attempted to spam post commercial messages on several leading Aussie sports blogs. Local SEO practitioner Jim Stewart tele-interviewed NAB PR Felicity Glennie Holmes who asserted … Continue reading

Posted in Blogs, Botched PR jobs, Corporates, Firms, Internet Public Relations, Naughty Public Relations agencies, Online, PR Disasters, Public Relations practice, Technology | Tagged , , , , | 1 Comment