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Tag Archives: PR gaffe
If your CEO is the actual PR disaster
What does a business do when a PR blunderbuss like Charles Green is its media spokesperson? As a keen football follower and PR analyst, I’m compelled to rubberneck the PR debacle that is The (newco/sevco) Rangers back in Scotland. The … Continue reading
Journalist asks the hard questions of 2DayFM management
Sitting here in the cheap seats, I’ve quietly surmised that Austereo’s handling of the abortive hoax call prank has tended more to stonewalling and message repetition that it has to genuine engagement and undertakings of remedies. Timely then that a … Continue reading
Posted in Business, Media, PR Disasters
Tagged 2DayFM, Austereo, Issues Management, PR blunder, PR disaster, PR gaffe, The Age, Twitter gaffe
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Live goldfish mailed in PR disaster stunt
An Adelaide PR company has declared its interest in winning the 2011 PR disasters award after sending goldfish thru the mail to promote South Australia. The company chief Karen Raffen, insightfully, commented: “In hindsight we would probably not do this … Continue reading
Posted in Public Relations
Tagged Advantage Adelaide, Goldfish stunt, PR disaster, PR gaffe
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Retailer – Gasp – prolongs PR disaster with poor communication skills
A trendy Melbourne clothing retailer – Gasp – has stoked a PR disaster on two fronts: one, directly through the abrasive in-store behaviour of one of its staff members, the second through its inept – and grammatically challenged – communications … Continue reading
Weiner’s Twitter gaffe lives again in Ad campaign
You know your PR disaster’s gonna live forever when marketers start using your misfortune as marketing leverage. Cutting communicators at Spirit Airlines have a Weiner Sale – too hard to resist. And they’ve also “confirm(ed) with certitude that the photo … Continue reading
Posted in Internet Public Relations, Online, PR Disasters, social media, Technology
Tagged Antony Weiner, PR disaster, PR gaffe, Twitter gaffe, Weinergate
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James Hardie disaster; PR head says ‘I didnt do it”
Standing in court the other day, corporate PR Greg Baxter, ex PR Head at James Hardie says he didnt insert the words “fully funded” into a 2001 press release about the firm’s asbestos compensation trust; with an amnesia onset, he’s … Continue reading
Posted in Botched PR jobs, Business, Corporates, PR Disasters, Public Relations, Services
Tagged asbestos compensation, fully-funded, James Hardie, PR gaffe
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Bank PR ‘outed’ via Social Media interview
National Australia Bank has distanced itself from a PR consultancy (p’raps Cox & Inall), which attempted to spam post commercial messages on several leading Aussie sports blogs. Local SEO practitioner Jim Stewart tele-interviewed NAB PR Felicity Glennie Holmes who asserted … Continue reading