Tag Archives: PR Disasters

2012 PR Disaster Awards announced

Posted on January 10, 2013 by Gerry

The Australian Labor Party has secured top position in our annual list of PR Disasters. After research by CyberChatter, the ALP has secured three top five placings on the list of the most talked about PR nightmares of 2012, a … Continue reading →

Posted in Botched PR jobs, PR Disasters | Tagged , , , | 3 Comments

Latest Shell PR disaster shows ease of social media ‘brandjacking’

Posted on July 24, 2012 by Gerry

Journalist Kashmir Hill of Forbes provides a solid, informative overview of Greenpeace and Yes Men’s online attack against the Shell global brand. Yet to label the activists as pranksters perhaps diminishes the strategic creativity of Yes Men, who are long-established … Continue reading →

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Social media marketing and reputation workshop

Posted on April 6, 2011 by Gerry

Author of “Public Relations Disasters” Gerry McCusker will speak on ‘online reputation management’ at an IABC event in Sydney’s MLC Centre on Wednesday 13 April. Continue reading →

Posted in Business, Education, Online, Public Relations, Public Speaking, social media | Tagged , , , , , , , , , | 1 Comment

Social media taking Sheen off news media credibility

Posted on March 12, 2011 by Gerry

The news media’s endless obsession with Charlie Sheen’s celebrity Tweets and other self-obsessed publishing twits, plus the blurred speed and fuzzy footage of social media footage is killing good quality news reporting, claims Gerry McCusker author of “PR Disasters”.

Posted in Celebrity, Media, social media, Technology | Tagged , , , , | 2 Comments

PR disasters – from the boardroom to the locker room

Posted on March 6, 2011 by Gerry

Great article from The Australian’s Patrick Smith. Dissects bad behaviour and PR disasters that continue to dog Australian sports – as bad in the boardroom as in the locker room – spot on Patrick!

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Banks targeted by anti-social media

Posted on December 7, 2010 by Gerry

Over at Australia’s pre-eminent business affairs website – Business Spectator – PR disaster expert Gerry McCusker has published an article looking at how bank customers are hitting back at unfair practices, using social media as a potent weapon to damage … Continue reading →

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Aussie brand names shamed in national ‘Shonky Awards’

Posted on October 26, 2010 by Gerry

Australian consumer advocate organisation ‘Choice’, has just announced its 2010 ‘Shonky Awards’. Under the spotlight of shame are Commonwealth Bank, Coles, LG and Nurofen. Potential PR disasters all round. Centre stage are the many financial organisations charging customers for the … Continue reading →

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Channel Seven screens new PR disaster for Scientology

Posted on October 20, 2010 by Gerry

Any time I mention the word ‘Scientology’ here, the site gets a few attack emails from defenders of that church – wonder if this’ll do the same? Last night, Aussie TV audiences were re-acquainted with news that Panorama journo John … Continue reading →

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