Tag Archives: Issues Management

PR disaster revisited as AFL/Bombers “reputation bartering” revealed by Herald Sun

The hidden side of impression management in the Essendon supplements scandal now revealed by the Herald Sun and The Australian.

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When marketing messages aren’t exactly helping…

While Mr H is innocent until proven otherwise, surely his current show poster strapline is unfortunate at best and, should allegations prove substantial, in horrid bad taste at worst?

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Social media seminar – where digital PR meets customer service

Sydneyside social media fans might want to consider an imminent (21/22 March), crisis-orientated social media training conference. It’s a “…must-attend for heads of service, consumer affairs leaders, emergency managers with an interest in stakeholder management, managers of contact centres and … Continue reading

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Journalist asks the hard questions of 2DayFM management

Sitting here in the cheap seats, I’ve quietly surmised that Austereo’s handling of the abortive hoax call prank has tended more to stonewalling and message repetition that it has to genuine engagement and undertakings of remedies. Timely then that a … Continue reading

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Yum Brands’ manage PR disaster after KFC China web promotion

An online coupon promotion – offering up to 50% discounts – was abused by some wily Chinese web users. And when restaurants refused to honour non-genuine coupons, the natives were revolting; arguing with managers, throwing chairs, flipping tables and refusing … Continue reading

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CBA bank deftly uses Twitter for issues management

How one Aussie bank, CBA, used Twitter to help its customer service capabilities. Continue reading

Posted in Corporates, Internet Public Relations, Online, Public Relations practice, social media, Technology | Tagged , , , , , , | 2 Comments

Gerry McCusker delivers keynote at crisis conference

http://www.frocomm.com.au/cc2008/program.php Wednesday next week, I’m delighted to be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I’ve also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be … Continue reading

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