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Tag Archives: Issues Management
Social media seminar – where digital PR meets customer service
Sydneyside social media fans might want to consider an imminent (21/22 March), crisis-orientated social media training conference. It’s a “…must-attend for heads of service, consumer affairs leaders, emergency managers with an interest in stakeholder management, managers of contact centres and … Continue reading
Journalist asks the hard questions of 2DayFM management
Sitting here in the cheap seats, I’ve quietly surmised that Austereo’s handling of the abortive hoax call prank has tended more to stonewalling and message repetition that it has to genuine engagement and undertakings of remedies. Timely then that a … Continue reading
Posted in Business, Media, PR Disasters
Tagged 2DayFM, Austereo, Issues Management, PR blunder, PR disaster, PR gaffe, The Age, Twitter gaffe
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Yum Brands’ manage PR disaster after KFC China web promotion
An online coupon promotion – offering up to 50% discounts – was abused by some wily Chinese web users. And when restaurants refused to honour non-genuine coupons, the natives were revolting; arguing with managers, throwing chairs, flipping tables and refusing … Continue reading
Posted in Public Relations
Tagged China, Issues Management, KFC promotion, PR disaster, Web2.0 engagement, Yum Brands
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CBA bank deftly uses Twitter for issues management
How one Aussie bank, CBA, used Twitter to help its customer service capabilities. Continue reading
Posted in Corporates, Internet Public Relations, Online, Public Relations practice, social media, Technology
Tagged bank, CBA, Issues Management, issues monitoring, social media, Tweet, Twitter
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Gerry McCusker delivers keynote at crisis conference
http://www.frocomm.com.au/cc2008/program.php Wednesday next week, I’m delighted to be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I’ve also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be … Continue reading