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Tag Archives: Gerry McCusker
If your CEO is the actual PR disaster
What does a business do when a PR blunderbuss like Charles Green is its media spokesperson? As a keen football follower and PR analyst, I’m compelled to rubberneck the PR debacle that is The (newco/sevco) Rangers back in Scotland. The … Continue reading
Fiji government hires US PR guns to polish its global image
PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and … Continue reading
Qantas PR disaster; only short-term pain predicted
Speaking on ABC regional radio this morning, ‘PR disasters’ author Gerry McCusker made the following observations: Qantas and CEO Alan Joyce were addressing a business imperative, not a brand challenge. Via a skilful PR team, they had probably calculated that … Continue reading
Posted in Public Relations
Tagged Alan Joyce, Gerry McCusker, Julia Gillard, PR analyst, PR disaster, Qantas strike, unions
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Bad PR only collateral damage as Qantas’ Joyce fights long-term fiscal battle
While the growing commentariat looks to “tut tut” on any and every move with a whiff of differing opinions, the reality of the Qantas strike situation is simply this: the airline is focused – Exocet-like – on a goal of … Continue reading
Posted in Business, Corporates, PR Disasters, Public Relations
Tagged Alan Joyce, Fair Work, Gerry McCusker, PR disaster, PR Disasters website, Qantas strike, union
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NZ Telecom not a PR disaster; more a creative balls-up
PR disaster analyst and author Gerry McCusker says NZ Telecom’s recent ‘abstain campaign’ was no real PR disaster; but that the company has responded well to over-reaction by reputation critics. Continue reading
Posted in Public Relations
Tagged abstinence campaign, Fitzpatrick, Gerry McCusker, NZ telecom, NZRU, PR disaster, PR Disasters blog, Saatchi
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Online reputation workshop – August 22-24, Melbourne
Late August, Gerry McCusker will explore how to create reputation-enhancing digital PR within social media spaces at an Ark Group event. Gerry will explain the best ways to create positive digital assets and equity. And he’ll scare you off the … Continue reading
Academic Behrendt sends most offensive Twitter slur
Australian academic Larissa Behrendt is under pressure having sent one of the most offensive Twitter insults ever seen in Australian politics, says PR disaster specialist Gerry McCusker. Continue reading
Social media marketing and reputation workshop
Author of “Public Relations Disasters” Gerry McCusker will speak on ‘online reputation management’ at an IABC event in Sydney’s MLC Centre on Wednesday 13 April. Continue reading