Parents Jury – brands slammed by Fame and Shame Awards 2013

Subbed from their media release:
“Advocacy group The Parents’ Jury today named the Coles ‘One Direction’ campaign as winner of its Shame award for Pester Power. The Coles competition encouraged shoppers to try to win tickets to an exclusive One Direction concert through purchasing a range of mostly junk food products. The Fame and Shame Awards also delivered a smack in the face to KFC’s ‘Snack in the face’ app, awarding it the Digital Ninja award. The app featured a game where players win vouchers which can be redeemed for a range of KFC snacks or can be passed onto friends through social media. Milo was awarded this year’s Smoke and Mirrors award for its ‘Official Drink of Play’ TV commercial featuring popular TV personality Shelly Craft. Continue reading

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PR disaster as tweet exacerbates international diplomacy ructions

Revelations that Australian intelligence sources may have been bugging SBY and wife’s personal phones, the indignant reactions from the ‘phone tapee’s', the bungling “all governments gather information” interview by Mr Abbott with the ABC’s dogged Leigh Sales and, most recently, the inopportune twitter-sniping from a political research firm owner, marks this as a PR disaster of national and international import.

Offensive Tweet sent by pollster firm CrosbyTextor principal Mark Textor

Offensive Tweet sent and deleted by pollster firm principal Mark Textor

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Plagiarism PR disaster for paralegal-cum-journalist

What kind of regional journalist would ‘heavily borrow’ or ‘be significantly inspired’ by editorials from some of Britain’s most prominent national newspapers? Only one whose main gig is as a solicitor. You might expect copyright, ethics, IP and similar to be part of such a professional’s lexicon, surely. Carly-Marie Fallon, tell us more…

A part time journalist and solicitor stands accused of plagiarising articles

A part time journalist and solicitor stands accused of plagiarising articles

Hat-tip Ken Garner, Buzzfeed and Legal Cheek.

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NZ’s ‘Roast Busters’ case takes more reputation scalps

Alerted by a vigilant PR disaster watcher (thanks JD) across the ditch, ongoing interest in a sleazy case by the media and citizens has resulted in greater PR problems for the Police and radio station, RadioLive.
The Roast Busters case centres around a group of young men who’ve shamelessly boasted online (via Twitter and Facebook) about taking advantage of drunk, underage girls who they intimate are ‘willing’ assaultees.
As interest in the case grew, the police came under fire for knowing of the incidents since 2011, yet being ineffective in taking interventive action. Whispers say one of the boys is the son of a police officer, too.
Now, as media explores the story further, advertisers are (temporarily, I’m certain) jumping ship from RadioLive after two of its presenters joked and quipped about the circumstances surrounding the alleged rapes. The story of the group has made international news, with media outlets in the US, UK and Australia covering it.
Emotional intelligence deficits again the source of another horrid PR disaster that, due to online coverage, will haunt all concerned for years to come.

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Breakdown of a clumsy media interview

Successful media interviews are as much about context as they are about content, agreed?
Sydney-based media trainer Geoffrey Stackhouse asked me for my take on a clumsy media interview (from some years back), asking for my analysis of what went wrong. Here’s my armchair punditry on this one:
Analysing the recently posted media interview/PR disaster, my observation is that it went wrong because of El Presidente’s emotional intelligence deficits. In short, his inability to listen effectively (perhaps through nerves or rote-based media training) simply derailed the interview. Continue reading

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New Army PR disaster – UK-style

When is a Nazi salute not a Nazi salute? Apparently when it’s a ‘Red Hand of Ulster’ salute. While the Aussie army has marched from one PR disaster to another relating to service personnel’s abuse of personal photos, video posted to social media, the British Army (Sah!) have to contend with some provocative poses allegedly featuring British servicemen stationed in Afghanistan.

Soldiers strike a provocative pose

Soldiers strike a provocative pose

The irony of British squaddies posing in ways that appear (even erroneously) to endorse the right wing foes their forefathers fought to defeat is at best cruelly ironic and at worse…(you fill out the rhyme).

From a reputation viewpoint, it’s evidence of how the personal beliefs of a minority can easily besmirch the principles and PR profile of a bigger brand or organisation.
(HT to Phil Macgiollabhain for the lead.)

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Political heavyweights; Geoff Shaw v John Prescott

Everyone’s got a breaking point; even PR-aware politicians. In light of Frankston MP Geoff Shaw getting ‘involved’ with agitators in Melbourne, my mind went back to when Brit MP John Prescott jabbed a protestor who’d egg-assaulted him. . So, who might win a fictional bout between Shaw and Prescott, I wonder…?

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Under 1 month for Coalition to experience first real taste of a PR disaster

Wedding in India, study trip to Malaysia, cycling jaunt to Tour de France (A Labor one) – the reasonable voice of Liberal politics in Australia, Malcolm Turnbull, warns his buddies that a PR disaster this early into their tenure is not a good a good look and, if in doubt, leave it out…

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