Max Clifford’s personal PR disaster

The UK’s highest profile PR publicist has become the first person to be convicted under the Operation Yewtree investigation, Scotland Yard’s inquiry into historic allegations of sexual offences by British media bigwigs including the late DJ Jimmy Saville. After jury deliberations, the publicity practitioner was found guilty of eight indecent assaults on teenage girls from the late 1970′s to mid 1980′s. Facing a possible jail term, the PR puppeteer also indulged in a bizarre form of media mis-management by mimicking the actions of a SkyNews reporter, summarising the proceedings outside court. Inappropriate. Unseemly. (Hat-tip Sky for screenshot)

 

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PR disaster after #MyNYPD invite solicits negativity

Sometimes, running a hashtag competition#MyNYPD is ill-thought-through and just asking for trouble – check this item for proof.

 

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Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco

Health Food Rating Website

 

 

 

 

 

 

 

When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect evidence of stakeholder dissonance.

I caught up with a gripping analysis of the Fiona Nash, AFGC and Alastair Furnival furore courtesy of the Background Briefing team of Anna Whitfield and Ann Arnold at ABC – great case analysis. HT SMH for screengrab.

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House PR’s ‘Tweets for Tickets’ BRIT Awards PR Disaster

Naughty pee-arr company House PR apparently offered (UK) Telegraph journalist Tim Walker Brit Awards press accreditation in exchange for publishing promotional tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag. The email requested Walker publish tweets before, during and after the event, and guarantee Mastercard’s inclusion in any post event write-ups, both print and online, with hashtags and URLs included. #PricelessSurprises
In the spirit of PR fellowship and PR disaster recovery assistance, I can offer HousePR some coincidentally hot-off-the-press pointers here:
TimWalkerTweet (H/t to Ken Garner and The Drum)

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Lobbyists, ministerial advisers are strange bedfellows

Did you hear the one about the fast food lobbyist who was married to the Health Minister’s Chief of Staff??

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Charity cross-USA cycle for poverty housing

Cycling Across America charity
In my 7+ years of blogging I’ve never asked for much from my readers; just a bit of attention and engagement for the cases and critiques I sometimes offer. However, I recently made a resolution to generally “pay it back” to those less fortunate. 
So, in June I will ride my bike 3,600 miles across the United States starting in Atlantic City, NJ and finishing on the pacific coast in Astoria, OR! This ride will support The Fuller Center for Housing, a Christian non-profit that builds and renovates homes as a helping hand in partnership with those in need, not as a hand-out. I’m the first Australian to ever take part in this Continent-spanning charity marathon. My personal fundraising goal is to raise US$5000. Would you sponsor me as you are able? Could you contribute $10, $50, $100 or $1 per mile if you can? I’m personally giving $500 in addition to covering my own airfares there and back. Donate here please: 

http://www.fullercenter.org/bikeadventure/meettheriders

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Avoid PR disasters online; social media training in Melbourne

I’m speaking alongside Annabel Crabb, Todd Sampson, Brian Solis, Trevor Young, Mark McCrindle etc – you coming along?

Social Media Issues expert Gerry McCusker, will teach you how to manage online reputation

Social Media Issues expert Gerry McCusker, will teach you how to manage online reputation

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Australia’s 2013 PR Disasters Announced

The Essendon footy club has grabbed the flag at the annual list of PR blunders and gaffes awarded here at PRdisasters.com. After analyzing media monitoring data on sustained and damaging mentions across press, radio, TV and internet sources, the Bombers “performance supplements” saga was easily the year’s most-talked about, and reviled, PR disaster. And in a year where the Cronulla Sharks rugby club plus the sport of swimming were also stained by the stench of scandal, the broader topic of ‘drugs in sport’ created much negative commentary and bad PR.
The Australian PR Disaster Awards – now in their 8th year – highlight the worst examples of business, celebrity, government, media and sports PR blunders. They assess PR problems in both traditional and online media, including social media spaces. To qualify as a PR disaster, the incident must result in sustained, negative media coverage for the brand, business or person at the centre of the story. Here are Australia’s Top 10 PR Disasters of 2013 (biggest disaster first):
1. Essendon supplements scandal – under the direction of controversial sports scientist Stephen Dank, the Bombers were found to have been operating an experimental – possibly illegal – performance supplements programme.
2. Drugs in sport – A year long Australian Crime Commission investigation found widespread drug use in Australian professional sport, with criminal networks being actively involved. At publication, one former ASADA expert dubbed it the “blackest day in Australian sport”.
3. Indonesian relations – Australia’s ‘SBY’ presidential phone-tapping scandal escalated with Tony Abbott’s reticence to apologise and Indonesia reactively downgrading the relationship between the two countries and withdrawing co-operation on people smuggling operations.
4. Waterhouse/Singleton spat – Businessman John Singleton sacked trainer Gai Waterhouse following a clash on live television. After “Singo” claimed skullduggery over the fitness of his beloved horse ‘More Joyous’, a Racing NSW inquiry fined Singleton and saw trainer Gai Waterhouse charged on two counts relating to reporting and record-keeping.
5. Media regulation reform – Communications Minister Stephen Conroy was assailed by many sections of the media over his proposed News Media reforms. Many outlets railed at the mooted, binding, self-regulation scheme that also sought to remove a news organisation’s exemption from some provisions of the Privacy Act.
6. Mining tax repeal – The Abbott government started to repeal Labor’s controversial Minerals Resource Rent Tax from July 2014; by pitching how it would impact on families and small business, major – and conflicting – media coverage for this new policy was secured.
7. Craig Thomson – The saga of allegedly using Health Service Union credit cards to pay for porn and prostitutes rumbled on, revealing avaricious appetites for raunchy films, sexual services, ciggies and cross-country flights and expenses.
8. Collingwood Football Club (re Adam Goodes) –When a young Collingwood fan sledged Adam Goodes with an ape slur, the media meltdown was compounded when Collingwood President Eddie Maguire jokingly alluded to Goodes’ ability to publicise the in-town musical King Kong.
9. Royal Commission into child sexual abuse – As the 2012-established commission researched, interviewed, questioned and challenged institutional representatives from education, religion, sports and state interests, claims of abuser protection and failure to stop the abuse provided media flak for churches and their office bearers.
10. Politician expenses – Not long into office, Tony Abbott encountered his first scandal over his and other politicians’ misuse of entitlements. With four cabinet members – plus the PM – having to repay money for faulty expense claims, the furore also targeted Labor pollies similarly loose with their expense accuracy.

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