PR services

The communications landscape is moving so quickly that it’s nearly impossible to keep up with its accelerated developments. As a PR firm or in-house department, if you – or your employees – would like to be discreetly brought up to speed on the rapid evolution of the media landscape, consultancy sessions with PR counselor Gerry McCusker provide the essential information you need.
Alternatively, you can engage Gerry’s PR services; as a strategic adviser or creator of client campaigns and communications strategies, he’s a valuable resource to any PR agency.
From easily located, modern office premises in Melbourne and Sydney’s CBD areas, the PR, reputation management and creating writing services provided by Gerry include:
Blog workshops/blog relations
Brand strategy and counsel
Creative copywriting
Email marketing
E-monitoring
Feature articles
Media release maximisation
Online media relations
Online monitoring
Online brand and reputation management
Public Relations consultancy
PR networking
PR writing
Reputation Audits
Reputation management in the Internet age
Social Media relations
Search Engine Marketing/Optimisation (SEM/SEO)
Speechwriting
The Corporate Ambassador
White papers

For companies with in-house Communications training requirements, Gerry also conducts group seminars and one-to-one training sessions in the following subjects:
Avoiding Public Relations Disasters
Engaging With The Blogosphere
Online Reputation Marketing
Reputation Management in the Internet Age
Search Engine Optimisation
The Blogging Business
The Corporate Ambassador

Writing for the Web

My blogsite policy:
Reputation management, PR and effective communication are essential skills in the Internet Age. So, this site aims to help individuals and organizations insulate themselves against reputation terrorism and capitalise on the benefits of enhanced reputation, particularly in the online arena. While a deadly serious topic, I aim to make your learning experience an enjoyable and informative one. This blogsite seeks to abide by word of mouth marketing (WOMMA) standards. We believe in honesty of relationships, opinions and identity. This site may consider accepting forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received should not influence the advertising content, topics or posts made but, I guess, anything’s possible. ‘Paid’ content, advertising space or posts will be clearly identified as such. Generally, the owner of this site is not paid to provide opinion on products, services, websites and various other topics. The views and opinions expressed here are purely of the owner and invited contributors. If we claim or appear to be experts on a certain topic, product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. The site could contain content that might present a conflict of interest, though of what kind I’m not exactly sure right now. This content will probably always be identified, although, things could sometimes slip thru the net. Overall, I genuinely try to operate from a position of being one of the good guys.
For questions about this blogsite, please contact me, Gerry McCusker.

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