Latest Shell PR disaster shows ease of social media ‘brandjacking’


Journalist Kashmir Hill of Forbes provides a solid, informative overview of Greenpeace and Yes Men’s online attack against the Shell global brand. Yet to label the activists as pranksters perhaps diminishes the strategic creativity of Yes Men, who are long-established thorns in the flesh of errant conglomerates the world over.

Though the contest is over, you can have fun creating your own Ad here.

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