Big aussie retailers deny PR disaster over GST campaign

An ad campaign – designed to help traditional retailers defend against international online retailers – (driven by business PR experts Financial Dynamics) is having adverse results in its infancy. Irate customers are outshouting Australia’s biggest retailers, especially in online spaces and letters to newspapers carrying the press ads.

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One Response to Big aussie retailers deny PR disaster over GST campaign

  1. Bill Bennett says:

    The PR is so disastrous, it’s international. Here in New Zealand it is one of the top talking points. Having your name etched in the public mind alongside words like greed, incompetent and out-of-touch is clearly not good PR.

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