Hill & Knowlton Aussie GM slates client biz via Twitter

A marketer who jumped into a senior PR role 10 months ago seems to have displayed what might be described as a “lack of stakeholder awareness”. Mumbrella reports that H&K’s Fergus Kibble questioned the validity of a client-related business activity; not just once, but several times over a few weeks. Being skilled repu mgmt experts, H&K seems to have hunkered down; Fergus has blocked off his Twitter account, the CEO is not available and when chased by a Mumbrella sleuth, Dr Mumbo was told the entire PR team (for the related account) was out. Blog commentary seems divided whether Fergy did anything wrong.

Mumbo reports: “Ironically, last September Kibble gave a presentation on the best ways for brands to use Twitter in which he told delegates”: “In this space in particular we tend to go towards the negative that something terrible’s going to happen, but also really good things can happen as well.”

This entry was posted in Internet Public Relations, Naughty Public Relations agencies, Online, PR Disasters, Public Relations, social media, Technology and tagged , , , , , . Bookmark the permalink.

One Response to Hill & Knowlton Aussie GM slates client biz via Twitter

  1. Nisha Pawar says:

    This was a very interesting article. I found a webcast which details the negatives of social media in regards to PR. It makes for some interesting viewing, touching on some of the points you ave made here. Take a look http://prperspectives.tumblr.com/post/398433612/exploring-social-media-in-pr

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>