“IS J&J SO OUT OF ITS FREAKING MIND THAT IT CAN’T NEGOTIATE A RESOLUTION WITH THE RED CROSS WHICH DONATES ALL OF THE PROCEEDS OF SALES USING THE RED CROSS LOGO TO HUMANITARIAN AGENCIES?” writes Intellectual Property blogger Victoria Pynchon, making a very salient point namely, private resolution rather than public recrimination. Course, both parties mustÂ´ve tried to talk this through, though for some reason, accord clearly wasnt possible. While I like the cut of VictoriaÂ´s jib, effective comunication of the moves towards resolution needs to run in tandem with any one of her creative resolution ideas, too. Again IÂ´ll restate: itÂ´s not just about legalities, patents and trademarks, but about media (and public) perceptions. If it looks like…. and smells like…. then it probably is, runs the media argument. But itÂ´s fast looking as thought J&J wonÂ´t be able to put a bandage on this one (cÂ´mon, couldnÂ´t resist it!), but that the PR crisis team will be flown in to em, erm… perform serious surgery?
The Patent Baristas blog also chips in with its take on this Â´bad PR moveÂ´, too: